The main goal of your website is to convert visitors into leads. A website form is a critical tool in this, as it gives visitors a low-cost, low-commitment way to open a dialog with you, and it gives you a way to gather crucial contact information on the people visiting your website.

Fortunately, Optify's Landing Pages application makes it simple for you to create a lead-capture form in just a few minutes.  If you prefer a simpler HTML form, an example of that is provided below.

Creating a form using the Landing Pages Form Only template

The Form Only template lets you create a custom form with just a few clicks.

To create a form for your website:

1. Start the Landing Pages application.
2. Click the Create Landing Page button.
3. Under Step 1, type a name for your form.
4. Under Step 2, select the Form Only template.  Click Continue.
5. Click the parts of the template you want to modify and use the controls to customize the text, fields, and Connect with Facebook options. For detailed help, see Creating a form.
6. When you're done, save and publish the form, and add it to your web page.  For complete instructions, see Adding a form to an existing web page.

For more help and information about forms, see Working with forms.

Creating a simple HTML form

Another option is to use the simple website form below that prompts the user for their first name, last name, title, company, email and phone.

To create a simple HTML form:

1. Copy the HTML form code at the bottom of this page.
2. Paste the form onto any page of your website.
3. Upload the updated page to your site.

 Notes:

• When pasting the code please change "<insert return url>" to the URL of your website's thank you page - this is the URL your website visitor will return to when the form submit is completed.
• The below form does not require using Salesforce or any other CRM system.

<form id="sign-in-form" action="https://www.salesforce.com/servlet/servlet.WebToLead?encoding=UTF-8" method="post">
<input name="retURL" type="hidden" value="<insert return url>" />
<input name="oid" type="hidden" value="" />
<table border="0" cellspacing="1">
<tr>
    <td align="right" height="25"><b><font face="Arial" size="2" color="#0009BB">First Name:</font></b></td>
    <td width="418" align="left" height="25"><input id="first_name" maxlength="80" name="first_name" size="20" type="text" /></td>
</tr>
<tr>
    <td align="right" height="25"><b><font face="Arial" size="2" color="#0009BB">Last Name:</font></b></td>
    <td width="418" align="left" height="25"><input id="last_name" maxlength="80" name="last_name" size="20" type="text" /></td>
</tr>
<tr>
    <td align="right" height="25"><b><font face="Arial" size="2" color="#0009BB">Title:</font></b></td>
    <td width="418" align="left" height="25"><input id="title" maxlength="80" name="title" size="20" type="text" /></td>
</tr>
<tr>
    <td align="right" height="25"><b><font face="Arial" size="2" color="#0009BB">Company:</font></b></td>
    <td width="418" align="left" height="25"><input id="company" maxlength="80" name="company" size="20" type="text" /></td>
</tr>
<tr>
    <td align="right" height="25"><b><font face="Arial" size="2" color="#0009BB">Email:</font></b></td>
    <td width="418" align="left" height="25"><input id="email" maxlength="80" name="email" size="20" type="text" /></td>
</tr>

<tr>
    <td align="right" height="25"><b><font face="Arial" size="2" color="#0009BB">Phone:</font></b></td>
    <td width="418" align="left" height="25"><input id="phone" maxlength="80" name="phone" size="20" type="text" /></td>
</tr>
<tr>
    <td align="right" height="25"></td>
    <td width="418" align="left" height="25"><input alt="Submit this form"  type="submit" /></td>
</tr>
</table>
</form>