As a general rule when you are optimizing your website for search engines, you should allocate one primary target keyword for each page. Up to three keywords is also acceptable, but they should all be close variations of one another. For example, your three keywords could be women’s summer sandals, summer sandals women’s, women’s sandals summer.

When Google and the other major search engines crawl the Internet, they analyze a number of factors to determine what each web page is about and whether to show that web page in the search results for a particular search term.

Some of these factors are under your direct control for each page on your website, including:

• Web page address (URL)
• Page title (Meta title)
• Meta description
• Meta keywords
• H1 and H2 titles on the page
• Content within the site
• Usage of bold and italics html tags

In order to rank well in the search engines for your target keyword term, you should use the target term in all of the page elements noted above. So for example, if you are targeting the term "Dallas Temporary Accountants" you should use this exact keyword term in the URL (e.g. acmestaffing.com/dallas-temporary-accountants/), in the page title (e.g. "Dallas Temporary Accountants | Acme Staffing"), and numerous times on the page within your H1 and H2 titles and within the actual main page content.

When you focus all of the elements above on one keyword phrase you are more likely to rank higher in the search engine results. Search engines will have little difficulty trying to figure out what the page is about  and you will be rewarded with more organic traffic as a result. 

Need to target a second keyword phrase? Build a second web page.

In Optify you can select a target keyword for each page by going to Pages, selecting a page on your site and then within the Optimize With panel, check the keyword to which you'd like to target that page. After you've chosen a target keyword for each page, use Optify to help you determine which steps to take next to optimize each page.