Optify enables you to compare your search optimization efforts with the efforts of your competitors. In the Keywords and Alerts applications, you can track the effectiveness of your competitors' campaigns and see how they compare with your own.

To add competitors:

1. Go to Settings, and then click Sites.
2. In the list on the left, select the Site you want to edit, and then click the Competitors tab. 
3. To add a competitor, click Add Competitor. The Add Competitor box initially lets you add three competitors, but you can click Add More each time you need to add another. When you're done, click Save.

To see how your keyword performance stacks up against the competitors you've added, click Compare your keywords with your competitors.

Tip: If you're already in the Keywords application, in the Keyword List, choose Competitor from the View drop-down list. If you don't have any competitors listed, a prompt will let you open the Add Competitor box without going through Settings.

• Name is the name of your competitor
• Domain is their web site address or URL
• Actions: Click to remove a competitor from the competitor list.

 Tip: To capture the greatest number of web pages of your competitors, omit the www in the URL.  For more information, see Drop the www when adding a competitor.