Twitter for Business allows you to set up and manage Twitter campaigns and track your results. Twitter campaigns are useful for supporting your marketing initiatives -- letting you organize related tweets, schedule tweets in the future, and track your success. Website visitors and leads resulting from a Twitter campaign are tracked within Optify so that you can determine the effectiveness of your Twitter campaigns. 

Twitter for Business overview:

The Twitter for Business Overview shows you some basic statistics about your Twitter account. 

• Visits from Twitter* shows you the number of visitors that have come to your website via Twitter.
• Leads from Twitter* shows the number of those visitors who have been converted into leads.
• Conversion rate* shows the percentage of visitors from Twitter who have been converted into leads.
• Updates shows the total number of tweets that have been posted to your Twitter account.
• Followers shows you the number of people following your Twitter account.
• Following shows you the number of people that your business is following.
• Tweets Per Week shows the average number of tweets per week posted to your Twitter account.

* To enable tracking Visits, Leads and Conversion you must enable Optify on your website

Create a tweet

Inbox tab

Retweet: Resend this tweet from your user account.

Reply to a tweet: Start a reply to this tweet from your user account.

Outbox tab

 The Outbox tab lists the tweets that have been posted from your Twitter for business account. To filter the display, click the choices under Show: at the top of the tab.

• The User column shows the Twitter user name of the person posting the tweet.
• The Tweet column shows the text of the tweet.
• The Campaign name column shows the campaign the tweet is associated with.
• The Actions column shows the actions you can take for this list.

allows you to choose an existing filter for your list, or create a new filter.

Campaigns tab

The Campaign tab shows you details about the Twitter for Business campaigns you have created and allows you to add new campaigns. 

• Date shows the date that you pick for each campaign.
• Campaign name shows the name you chose for your Twitter for Business campaign.
• Type shows the type of campaign.
• Actions allows you to edit or delete a campaign.

Monitor tab

The Monitor tab lets you save searches on the Twitter accounts you are currently following and keep track of new tweets or mentioned for that terms. When you first open the search tab, you see the Getting Started screen as in the screenshot above. To start a search, type your search term into the Search Twitter box at the upper right, and then press Enter. To view a saved search, click the item you want to view under Saved Searches. Results of your search appear as in the screenshot below:

• The User column shows the Twitter user name of the person posting the tweet.
• The [Search name] column shows the text of the tweet. To save the search, click Save in the column heading following the search name.
• The Actions column shows the actions you can take for this list.

Manage Lists: Create custom lists to easily sort related Issues.

Retweet: Resend this tweet from your user account.

Reply to a tweet: Start a reply to this tweet from your user account.