The first step in optimizing your website to capture traffic from search engines is to determine the specific search terms you want to target.

Keywords are the search terms you target within your search engine optimization efforts.

Within Optify you select Keywords that relate to your business and then track your progress in gaining traffic from those Keywords in the search engines. Optify will tell you the volume of people searching on each of your target Keywords, your website's position in the search engine results pages and the number of website visits and leads that result from each Keyword.

For more information, see Creating your keyword list and Keywords overview.