Optify is opening up the data.  One of our first data export API interfaces is the Visitor and Lead Export API.  We've created ad RESTful interface which allows access to your data feed in the form of XML or JSON.  You can now easily pull yesterdays visitors and leads, or find out what pages a particular visitor has viewed, and of course, much more.

Some of the possibilities with the Visitor and Lead API include:

• Report on company characteristics of your website visitors – From company size, to company industry, to revenue, report on the visits, leads, and conversions for current and future customers visiting your website.
• Find patterns and trends with detailed website usage data – With detailed website traffic data, find the most effective and engaging paths on your website.
• Enhance your email nurturing campaigns – Tailor your nurturing campaign around your recipient’s website usage activity and interests.
• Increase the effectiveness of your CRM system – Gain insight into your high potential sales leads through lead scores and website engagement lead scores.
• Mine, filter and pivot your website visitor and lead data in Excel – Use Excel’s data import abilities for quick reporting, pivoting and charting of up-to-the-minute data.
• Personalize your website users’ experience – Present personalized, targeted to content to your website users based on their company information, contact information, and website usage.

What’s in the Optify Visitor and Lead API

• Visitor and Lead Data Summary Export – High level visitor, company, and lead information
• Visitor and Lead Data Details Export – Pageviews, visits, and lead scores for visitors and leads

Requirements

• Optify Professional or Enterprise Edition

Contact Optify Sales for your access to the Visitor and Lead API today.