Here are answers to frequently asked questions about the Landing Pages application.

What is Optify’s Landing Pages and Social Sharing?

Optify’s Landing Pages and Social Sharing applications are a set of content creation, social promotion and online marketing campaign management features that enable marketers to easily create, publish and share their content in real time. Marketers can choose from a set of pre-optimized web page templates, easily customize and create content, publish their pages and share them with their social network. Marketers can easily reach their audience on Twitter, Facebook and LinkedIn with a few easy steps, without requiring IT. 

 

Are all landing pages features available in all editions?

Yes, but the number of landing pages you can have at any one time depends on your edition.  For more information, see the next question.

 

How many pages can I create and publish?

Depending on your edition, you may be limited in the number of landing pages you can create and publish at one time. If you reach your limit, you'll have to delete an existing landing page before you can create another.  The limits for each edition are listed below:

• Free edition: 1 landing page
• Basic edition: 5 landing pages
• Professional and enterprise editions:  unllimited number of landing pages

 

Can I use my own domain?

Yes. It requires a one-time change at your domain registrar's site and then entering the desired path in the Landing Page Details page for your page.  For complete instructions, see Hosting landing pages on your own domain.

 

If I'm using the form-only template and already have Google Analytics on my site, do I need to put in the Google Analytics code in the Landing Page Detail settings?

No.  You only need to add Google Analytics code for entire pages (such as landing pages you create in Optify) that don't already have it.

 

Can I import/build my own template?

Not at this time.  The value of using Optify templates is that each one includes built-in tracking code and form tracking needed to give you information about visitors to your landing page and to integrate with Optify's page analytics and lead intelligence.  In addition, each template has been constructed in accordance with the best principles of search engine optimization.

 

If I use the Form Only template, will Optify track leads after they filled out the form?

Yes. The leads show up in the Lead Intelligence application just as with any form-based Optify template.  For more information, see Working with leads from your landing pages.

 

Using the new landing pages, if someone filled out a form would I still see their visit history?

Yes, Optify landing pages track leads in the same way as other Optify-enabled forms.

 

If I don’t have the Optify-SFDC integration, can I still enable the forms for SFDC?

Yes. All you have to do is know your Salesforce Organizational ID to enable the Send leads to Salesforce option.   For more information, see Working with leads from your landing pages.

 

Can I edit a page I didn’t create? Can I share it?

Only the person who created a page can edit it. You can share pages that others in your organization have created, but only if they have already been published.  Only the page creator can publish or unpublish a page.  For more information, see Managing landing pages.

 

What type of information would I get with the Facebook login?

What you get back depends on what information the user has entered in his or her Facebook profile. The login will get the user's first name, last name and email, and potentially also phone number, company, title, state/province, country, and industry.

 

Can I use my company Facebook page for sharing and not my personal account?

Not at this time.

 

Can I modify the field names in the form?

Not at this time.

 

Can I add my own fields to the form?

Not at this time.   However you can display any 6 of the 11 available fields, including First name, Last name, Email, Phone, Company, Title, State/Province, Country, Industry, Number of employees, and Revenue.

 

How can I enable a download from the form button?

To use the form button as a download link, click the form button in the Landing Page Editor.  Type the web address of the downloadable file in the Target URL option.  If the file is a familiar web format, such as PDF, it will display in the browser window.  Otherwise, the browser will ask the user whether to save it to his or her system.

 

Can I do A/B testing on Optify landing pages?

To test the effectiveness of different approaches, create a page in Optify. Use the Clone feature to duplicate it and the Landing Page Editor to make the changes you want. Then use a free tool like Google Website Optimizer to to perform your tests.  For more information, see Cloning a page, Editing a landing page, and Google Website Optimizer.

 

When I share a page, what does the URL look like?

The web address is condensed using Bitly link shortening.

 

Why aren't all my fonts available in the text edit boxes?

In order to ensure high-quality landing pages, the font selection available is limited to fonts that have the best display appearance on the most popular web browsers. This ensures your landing page looks good for the largest number of visitors.

 

Why does the button editor have fewer colors than the other color menus?

To give you the most attractive button possible, the colors in the button editor are limited to those that look the best with the button's gradient-color style.

 

After I upload an image, who can see and use it in the image selection dialog box?

The images you upload can be seen and used by everyone in your organization.

 

How can i incorporate landing pages into my SEO campaigns?

Optify's Landing Pages and Social Sharing applications extend Optify's marketing automation capabilities by making it easy to create online marketing campaigns and share and promote website pages to drive traffic and visitors to customer conversion. This means you can use landing pages to quickly test the effectiveness of new content and their keyword alignment before you waste time on an SEO campaign using the wrong keywords. You can use Optify Landings pages, Twitter for Business and Lead Intelligence applications to quickly create a web page, run a social media campaigns and test to see which keywords are most effective at driving traffic and conversions from your target segments. Using this information, you can devise more targeted and accurate SEO campaigns that are successful at attracting your most desired visitors and convert your highest value customers.

For more information, see Landing pages guide.