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Choosing a template gives you a functional landing page with boilerplate text you can modify.  Naturally, you’ll want to edit the text and pictures to suit your marketing purpose.

You can save a page and edit it at any time later.  You can even edit a published page, although your changes won’t appear on the Internet until you publish it again.

To edit a saved page:

1. Do one of the following:
• In the Landing Pages app, click the name of a landing page.
• In the Landing Page Properties page, click Landing Page Editor in the upper left to edit that page.
2. Use the following techniques to modify your page. Click the Save button to preserve your work.

Hiding/showing elements

You may not need every item in a template.  Optify lets you hide unwanted items and restore them later.

To hide or show existing content:

1. Move your mouse pointer over a paragraph, picture, or other element you want to remove.  A tab appears with the word Hide.
2. Click the Hide to remove the item from your finished page.
3. If you change your mind, click the Show link for the item you wish to restore to your page.
             

Changing text and adding hyperlinks

Editing the template text is as easy as clicking and typing.

To edit text on your page:

1. Click the text block or button you want to modify.  An editing window appears.
2. Edit the text in the window. Note that some elements have limited space.
3. Use the toolbar in the window to change the size, font, text color, and text alignment.

To add a web link:

1. In the edit window, select the text you want to form the link.
2. Click the link icon in the edit window’s toolbar.
   
   
3. In the Link info panel, type or paste in the link.
4. In Target panel, choose where you want the link to open.  Then click OK.

Applying color

In addition to coloring the text in text blocks, you can also customze the background color of individual objects or the page.

To apply a background color to an object or page:

1. Click any object to open an editing window. To change the page background color, click either side of the content or the space below it.
2. Use the Background color pop-up menu to select a color.  In many cases, this menu is found at the bottom of the editing window.
3. Click Done.

Adding images

Adding pictures or photos is as easy as editing text. If the image you select is larger than the placeholder, it will be resized proportionally to fit the nearest matching dimension (width or height).

To add an image to your page:

1. Click an image box in the template to display the edit box.
   
2. If you previously uploaded images, you can select it from the list.
3. If you don’t see the image you want, click the Add new image link. Use one of these options and click Save:
• To select an image from your computer, click Browse. You can choose any image in the GIF, PNG, or JPG formats as long as it 20MB or smaller.
• To have your page display an image from another website, type or paste the image path or URL in the box at the bottom.
4. With your image selected in the Add new image dialog box, type any desired Alt-text. This is text that will appear when a mouse pointer pauses over an image or if the image is not available to the viewer.  This text can also be used by screen readers for visually impaired users.
5. If you want the image to be a clickable link to another web page, enter its web address in the Destination URL box.
6. Click Done.

Adding a form

If the template you selected includes a form, you can modify for use on your page.  For more information, see Creating a form.

Next topic: Working with forms