Inbound links to your website are an important element in improving your keyword rankings, and the higher the quality of the linking website, the more valuable the link. The Optify Link Building Advisor helps you quickly identify the most highly-ranked websites for your target keywords, as well as the top Twitterers. You can use this information to create strong inbound links that will increase your web presence and also enhance your search engine performance.

Using the Optify Link Building Advisor

1. Under Enter your target keywords or phrases, type in one or more of your top target keywords.
2. Enter your website URL (Note that the application will work without your URL, but in that case it will not be able to populate the Have Link? column).
3. Click Get top linking websites and tweeters.
4. A table will appear displaying your results.

Interpreting the results

The Link Building Advisor seeks to display the best opportunities for creating inbound links to your website in the search space of the keyword phrases you provided, and also tells you whether such a link already exists. Clicking a link in the table will take you to the website or the twitter page of that link, in the context of your target search space.

• The Websites tab displays the top websites found by the tool, ranked in order of quality. Quality is determined by a variety of factors that contribute to the quality of the link.  This includes the ease of acquiring links, the strength of links and the likelihood of ranking after you receive the links.
• The Top tweeterstab displays the top Twitter users in the target search space, ranked in order of mentions. Users are grouped into three Twitter behavior patterns:
  • Connectors - Have an equal number of followers to followed, and are generally likely to be more receptive to a reciprocal followed/follower relationship.
  • Influencers - Generally have a medium size following while also having more followers than people whom they are following.
  • Celebrities - Have a lot of followers and usually have many more followers than following.
• The Active tweeters tab lists Twitter users who have been actively tweeting in the target search space within the past seven days.