Lead Scoring allows you to determine the quality of your website’s visitors and leads. Optify enables you to score each visitor and lead using rules that are uniquely important to your business.

In this webinar, we explain the basics of lead scoring: what is lead scoring, what it’s used for, how to create a custom lead score on Optify, and how to use Optify’s Lead Scoring application to align your marketing and sales and optimize your sales funnel to close more deals.

To watch the webinar click here or go to : http://www.optify.net/webinars/lead-scoring/

Optify Best Practices: Lead Scoring